for Berlin-Chemie

Update: 31.08.2022

Last week: 33 week 2022 (15.08.2022 - 21.08.2022)

Last full month: July 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 99 980 14.6% 3.9% 0.1 19 910 228 15.0% 3.8% 0.1 12.3%
MoM 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
YTD 6 769 784 10.6% 5.9% 0.1 1 337 617 352 30.4% 5.6% 0.4 8.9%
MAT 13 917 618 33.7% 6.4% 1.2 2 602 506 790 56.3% 6.0% 1.3 8.7%
DEXALGIN
WoW 17 983 5.0% 0.4% 0 8 400 315 5.7% 1.1% 0 5.0%
MoM 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
YTD 1 224 760 18.4% 0.8% 0.1 510 737 494 30.0% 2.0% 0.2 4.0%
MAT 2 028 894 9.3% 0.8% 0 818 668 492 18.1% 2.1% 0.1 2.7%
ESPUMISAN (ADULTS)
WoW 57 575 0.1% 46.3% -0.7 30 355 341 -0.4% 52.7% -0.2 1.7%
MoM 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
YTD 3 190 615 0.1% 57.6% -8.9 1 613 377 305 12.5% 63.1% -7.1 15.6%
MAT 5 285 759 5.2% 60.3% -5.7 2 604 367 492 19.0% 65.8% -4.3 15.2%
ESPUMISAN BABY
WoW 23 372 1.7% 34.4% -0.6 15 053 469 1.7% 47.4% -0.6 3.4%
MoM 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
YTD 971 730 -8.2% 38.6% -3.4 600 816 958 -2.0% 51.9% -4.9 -0.1%
MAT 1 576 888 -9.4% 39.2% -2.1 959 450 008 -1.3% 53.0% -2.3 -4.6%
FASTUM
WoW 14 719 4.9% 0.9% 0 8 070 715 5.5% 2.1% 0 4.5%
MoM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
YTD 736 008 -16.5% 1.2% -0.3 375 587 419 -7.2% 2.6% -0.5 2.0%
MAT 1 239 769 -14.8% 1.3% -0.2 610 938 028 -6.5% 2.8% -0.4 1.2%
IODOMARIN
WoW 58 135 8.2% 22.1% 1.1 11 099 686 7.5% 9.8% 0.3 2.7%
MoM 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
YTD 1 911 223 5.9% 18.8% -0.1 384 242 920 13.1% 8.6% 0 6.7%
MAT 3 273 050 22.8% 20.4% 2.6 636 908 925 24.3% 9.3% 1 7.2%
LIOTON
WoW 21 925 5.9% 2.1% 0.1 23 625 042 6.9% 4.4% 0.3 0.6%
MoM 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
YTD 929 427 -19.0% 2.4% -0.4 944 644 249 2.0% 4.9% -0.7 -5.8%
MAT 1 474 255 -15.3% 2.5% -0.3 1 421 163 304 3.7% 5.1% -0.5 -5.9%
MEZYM
WoW 217 801 1.4% 19.8% -0.2 32 847 959 0.8% 14.0% -0.3 2.4%
MoM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
YTD 13 100 933 14.0% 28.7% 2.1 2 004 892 660 23.5% 20.6% 0.6 5.8%
MAT 22 371 319 20.2% 30.3% 3.1 3 289 659 302 26.3% 21.9% 1.3 7.8%
MIG 400
WoW 140 651 2.2% 2.9% -0.1 16 754 862 2.0% 2.2% 0 5.0%
MoM 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
YTD 5 679 686 -4.2% 3.5% -0.3 666 552 654 -0.6% 2.6% -0.4 4.0%
MAT 9 642 306 4.5% 3.6% 0.1 1 112 658 248 7.9% 2.8% -0.1 2.7%
PROSTAMOL
WoW 19 742 3.0% 15.2% -0.4 27 775 975 3.7% 16.0% -0.3 6.0%
MoM 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
YTD 1 099 600 -16.7% 20.2% -4.7 1 543 589 340 -6.4% 21.6% -5.8 2.7%
MAT 1 919 984 -8.8% 21.7% -2.8 2 595 286 707 -0.3% 23.1% -3.7 2.9%
RESPERO MYRTOL
WoW 15 721 13.9% 9.1% 0 7 413 010 14.0% 9.3% 0.1 13.7%
MoM 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%
YTD 795 577 185.9% 9.1% 5.6 370 673 964 177.3% 8.8% 4.9 9.1%
MAT 1 264 069 122.6% 8.2% 4.1 581 875 211 111.5% 8.0% 3.3 11.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 769 784 10.6% 5.9% 0.1 1 337 617 352 30.4% 5.6% 0.4 8.9%
DEXALGIN 1 224 760 18.4% 0.8% 0.1 510 737 494 30.0% 2.0% 0.2 4.0%
ESPUMISAN (ADULTS) 3 190 615 0.1% 57.6% -8.9 1 613 377 305 12.5% 63.1% -7.1 15.6%
ESPUMISAN BABY 971 730 -8.2% 38.6% -3.4 600 816 958 -2.0% 51.9% -4.9 -0.1%
FASTUM 736 008 -16.5% 1.2% -0.3 375 587 419 -7.2% 2.6% -0.5 2.0%
IODOMARIN 1 911 223 5.9% 18.8% -0.1 384 242 920 13.1% 8.6% 0 6.7%
LIOTON 929 427 -19.0% 2.4% -0.4 944 644 249 2.0% 4.9% -0.7 -5.8%
MEZYM 13 100 933 14.0% 28.7% 2.1 2 004 892 660 23.5% 20.6% 0.6 5.8%
MIG 400 5 679 686 -4.2% 3.5% -0.3 666 552 654 -0.6% 2.6% -0.4 4.0%
PROSTAMOL 1 099 600 -16.7% 20.2% -4.7 1 543 589 340 -6.4% 21.6% -5.8 2.7%
RESPERO MYRTOL 795 577 185.9% 9.1% 5.6 370 673 964 177.3% 8.8% 4.9 9.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 13 917 618 33.7% 6.4% 1.2 2 602 506 790 56.3% 6.0% 1.3 8.7%
DEXALGIN 2 028 894 9.3% 0.8% 0 818 668 492 18.1% 2.1% 0.1 2.7%
ESPUMISAN (ADULTS) 5 285 759 5.2% 60.3% -5.7 2 604 367 492 19.0% 65.8% -4.3 15.2%
ESPUMISAN BABY 1 576 888 -9.4% 39.2% -2.1 959 450 008 -1.3% 53.0% -2.3 -4.6%
FASTUM 1 239 769 -14.8% 1.3% -0.2 610 938 028 -6.5% 2.8% -0.4 1.2%
IODOMARIN 3 273 050 22.8% 20.4% 2.6 636 908 925 24.3% 9.3% 1 7.2%
LIOTON 1 474 255 -15.3% 2.5% -0.3 1 421 163 304 3.7% 5.1% -0.5 -5.9%
MEZYM 22 371 319 20.2% 30.3% 3.1 3 289 659 302 26.3% 21.9% 1.3 7.8%
MIG 400 9 642 306 4.5% 3.6% 0.1 1 112 658 248 7.9% 2.8% -0.1 2.7%
PROSTAMOL 1 919 984 -8.8% 21.7% -2.8 2 595 286 707 -0.3% 23.1% -3.7 2.9%
RESPERO MYRTOL 1 264 069 122.6% 8.2% 4.1 581 875 211 111.5% 8.0% 3.3 11.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 99 980 14.6% 3.9% 0.1 19 910 228 15.0% 3.8% 0.1 12.3%
DEXALGIN 17 983 5.0% 0.4% 0 8 400 315 5.7% 1.1% 0 5.0%
ESPUMISAN (ADULTS) 57 575 0.1% 46.3% -0.7 30 355 341 -0.4% 52.7% -0.2 1.7%
ESPUMISAN BABY 23 372 1.7% 34.4% -0.6 15 053 469 1.7% 47.4% -0.6 3.4%
FASTUM 14 719 4.9% 0.9% 0 8 070 715 5.5% 2.1% 0 4.5%
IODOMARIN 58 135 8.2% 22.1% 1.1 11 099 686 7.5% 9.8% 0.3 2.7%
LIOTON 21 925 5.9% 2.1% 0.1 23 625 042 6.9% 4.4% 0.3 0.6%
MEZYM 217 801 1.4% 19.8% -0.2 32 847 959 0.8% 14.0% -0.3 2.4%
MIG 400 140 651 2.2% 2.9% -0.1 16 754 862 2.0% 2.2% 0 5.0%
PROSTAMOL 19 742 3.0% 15.2% -0.4 27 775 975 3.7% 16.0% -0.3 6.0%
RESPERO MYRTOL 15 721 13.9% 9.1% 0 7 413 010 14.0% 9.3% 0.1 13.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 467 964 -5.9% 6.2% 0.9 91 081 370 -7.9% 5.7% 0.8 -19.4%
DEXALGIN 117 256 -6.4% 0.7% 0 50 089 782 -6.6% 1.9% 0 -4.1%
ESPUMISAN (ADULTS) 318 430 -5.2% 55.8% -1 161 646 972 -6.1% 61.2% -1.4 -3.6%
ESPUMISAN BABY 100 138 -6.9% 37.7% -1.4 63 444 221 -5.9% 50.6% -1.3 -3.4%
FASTUM 71 372 -12.0% 1.1% 0 37 717 439 -10.8% 2.4% 0 -14.1%
IODOMARIN 215 761 -8.7% 21.2% 0.4 43 032 457 -12.6% 9.6% -0.2 -10.6%
LIOTON 101 978 -9.4% 2.4% 0 105 289 953 -11.3% 4.7% 0 -9.5%
MEZYM 1 268 153 -0.1% 27.4% 1 195 815 455 1.4% 19.8% 1.3 -3.9%
MIG 400 595 570 -7.5% 3.6% -0.1 69 690 474 -8.5% 2.6% -0.1 -4.1%
PROSTAMOL 93 730 -9.6% 17.9% -0.4 129 382 622 -10.4% 18.8% -0.8 -7.6%
RESPERO MYRTOL 44 155 -22.5% 7.9% 0.4 20 644 482 -23.6% 7.8% 0.5 -26.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs